Fur and spa may seem incompatible, but on 23 January the two teamed up when Beijing-based Huifa Fur co-organized a party with a high-end spa club in Beijing. The message was clearly conveyed through fur fashion shows and interactive beauty activities: It pays off to care for yourself and wear fur.

Kopenhagen Fur showcased several styles in the fashion show upon the cordial invitation of Huifa Fur. The company has regularly purchased fur from Kopenhagen Fur for many years. After years producing for fashion companies, it rolled out its own fur brand SENSELSABELI last year and charted a unique retail channel – organizing events for members of high-end spa and golf clubs in selected cities.

Huifa chooses Kopenhagen Fur as its partner for such events, for respect of its excellence in skin quality and branding, according to Mrs. Sun Yingli, director of the company. Over 400 guests had a night of fun and fashion at Huifa Fur, while not long ago 1,100 turned out for an event in western Xi’an City (where the Terra Cottas are). Styles were up for sale after the event, and the turnover had been very encouraging, said Sun.

In China, there is a large segment ready for expensive furs with fashionable design and high quality. Therefore, we want to work with Kopenhagen Fur as it in itself is a guarantee and assurance to consumers, said Mrs. Sun, busy showing two ladies how to get furry for parties.

We at Kopenhagen Fur are dedicated to help our customers to grow and to grow with them. Huifa Fur is a prime example that the Chinese fur companies are progressing by leaps and bounds in such areas as design and branding, and they fully acknowledge the importance of quality for this sophisticated market, said Mr. Chen Weixian, general manager of Kopenhagen Fur China Office.

Fur Industry Resource Center